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25 Years of Making Audiences Happen

Meet us

Dressing Room 5 is the leading theatre touring marketing agency in the UK. Celebrating 25 years of amazing productions; from West End musicals to award-winning plays, international dance, family shows, arena tours, site-specific work and off-West End. 

Our Story

Current Shows

Current Past
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Peppa Pig Big Family Show

Family

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...Earnest?

Comedy

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Glorious

Comedy

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Queenz

Drag

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The Talented Mr Ripley

Drama

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Midsomer Murders

Drama

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Working with theatres nationwide

Experience Counts

With over 300 tours under our belts, we have worked with hundreds of different UK & Irish venues. Initially, we advise on product, ticket pricing, tour schedule, budgets and casting. After that, we manage the entire marketing and advertising process, including concept & design, branding, copywriting, print, press advertising, website development, digital advertising, social media, EPK creation, radio & TV ad creation, outdoor advertising, promotions, guerrilla marketing and sales reporting. 

In 2023, we won a prestigious Drum Award for originality in marketing, a first for the industry. 

 

Get in touch
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"We have worked with Dressing Room 5 on some of the biggest branded Children’s productions as well as comedy and drama. Their experience, attention to detail, work capacity, and sheer theatre instinct is, quite literally, second to none. Beyond all that they are great to work with, have fun with, whilst knowing that they have always got your back."

Richard Lewis - Managing Director – Limelight

"I absolutely love working with Mark and Shereden. Their knowledge and insights of the touring landscape is second to none, and they work tirelessly for their clients to ensure the best delivery of campaign and audience. I keep coming back to them as it’s only ever been a brilliant experience."

David Hutchinson - CEO - The Path Entertainment Group

"Mark and Shereden have been a god send for our touring productions. On both Breakfast At Tiffany’s and Grease, they’ve set realistic targets, gone beyond those targets and made it enjoyable on the way. They are some of the most straight talking, dedicated and funny people I’ve worked with."

Colin Ingram - CEO - InProductions 

"No one understands marketing tours like Shereden and Mark. Their vast experience in working with regional theatres means they can advise producers not only on how to market a show, but also where a tour should visit.  It is always a pleasure working with them and I've learned so much from them since I started publicising theatre tours once I set up my own PR agency. "

Amanda Malpass - Amanda Malpass PR

"I have worked with Dressing Room 5 for over 20 years and have always found them a trusted and valued partner. Their insight into the touring market is invaluable and their honest and practical approach is what makes them stand out from the crowd. They understand the importance of a team approach and collaborate openly and honestly which means my marketing team will always listen to their advice."

Michael Ockwell - Chief Executive and Creative Director - Mayflower Theatre and MAST Mayflower Studios

"I have worked with Shereden and Mark for the last 15 years. They have been responsible for the Marketing and Advertising of every UK tour that I have produced during that time.  Not only have they enabled me to maximise the successes and mitigate the disasters, they have also saved me much misery and money by providing brutally honest, but not always welcome, advice on some of my more foolish ideas. I can safely say that I would not consider mounting a UK theatre tour without their involvement. "

Adam Spiegel - Adam Spiegel Productions

"I first worked with Shereden and Mark at Dressing Room in 2008. Since then, we’ve become long standing friends and colleagues, continuing to collaborate on all our theatrical productions that tour in the UK. It is my strong belief that DR5 know and understand the regional touring circuit in the UK better than anyone and I always feel so grateful to have them on my side."

Liza McLean – Tinderbox Productions / Kay and McLean Productions

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